MUMBAI: 141Sercon, a brand activation agency, has announced that it has bagged the Radio City FM account.
141Sercon will be responsible to boost the brand value for the radio station through their CRM (Customer Relationship Management) programmes and campaigns. The CRM programme will focus to build relevant communication programmes for the radio station based on the on ground research conducted by 141Sercon.
The programme will seek to enable the corporate community to develop their relationship with the advertisers and be in a professional communicative network with Radio City.141Sercon MD Vijay Singh said, “Radio is a fast emerging entertainment medium today, and Radio City is one of the leading brands. Radio City is the choice destination for connoisseurs of music and we are proud to get associated with them. We are aiming to develop a communication framework for the potential advertisers, wherein Radio City will strengthen their existing partnerships and expand their network.”
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Radio City executive VP and national head- programming and marketing Rana Barua affirmed, “The radio industry in India, being relatively young, is going through a rapid growth phase. When it comes to Radio City 91.1 FM, we are known to deliver a superlative product through our key differentiator – music. While we differentiate ourselves by our product, it is also critical to build on our relationship with advertisers. Relationship networking is not a common format in the media domain and we are yet again, taking the lead with this exercise. So when it came to choosing a partner agency, we had to look out for an agency that has rich domain knowledge with a focus on strategy. I’m hoping that 141Sercon’s creative strength and in-depth domain expertise will help us build a community and develop a mutually beneficial relationship with advertisers and corporates alike.”
