MUMBAI: Zee Muzic, the 24 hours music channel from the Zee bouquet has gone in for a complete makeover for its evening slot programming. Keeping in focus the profile of the channel, there are four shows slated in the 7:30 pm time band for the whole week which are high on glamour, fashion, bollywood and youth. The new programming has been on air from 29th December, 2008.
The shows scheduled are Salt & Pepper… on Mondays & Tuesdays with Paras Tomar, Season 2-Cinemascope… on Wednesdays & Thursdays with Roshni Chopra, B News… on Fridays & Saturdays with Vikas Bhalla; and WhattALife!… on Sundays with Aryan Vaid. The shows in this time band are glossier, brighter, vibrant, edgy and metro sexual.
Ryan Stephen, Senior Executive Producer, Zee Muzic, said, The whole idea behind this was to give viewers a bouquet of entertainment in this one time slot, 7.30 p.m. So what one gets is Bollywood gossip, everything you want to know about new film releases, hardcore Bollywood controversies and stories and finally, the lifestyles of our rich Bollywood denizens! It is quite an interesting mix….
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The shows are followed by by After 8… the movie slot, featuring recent classics at 8 pm!
