MUMBAI: The wait is finally over. Mudra Institute of Communications, Ahmedabad launches Micanvas, its annual marketing management fest. The inauguration ceremony on 1 November’ 12, saw Anand Halve, interact with students. Anand Halve, a befitting Chief Guest, is a post-graduate in management by education (IIMA); brand consultant by profession (co-founder- chlorophyll brand & communications consultancy); teacher at heart (visiting faculty MICA and IIMA); and Hindustani poet in spirit.
The action starts on 2 November with a variety of formal and informal events. Last Manager Standing & The Dusty Trail are the flagship events of Micanvas. Formal events include Global Tadka which is about taking an indigenous Indian product and launching it in a foreign land, Orange Box tests participants on their ability to adapt a product to a greatly altered TG and to cope with uncertainities, Metrotopia is a Super hero event with a managerial twist, Blank Board is about the concept of Customerization, Cafe Strat & Fortify are brand events with a business model focus and a research based study in them respectively.
Informal events include Spotlight, Juxtapose and Slide rules which will provide students a platform to display their cultural talents. The mayhem just doesn’t end there. The Micanvas team has organised radio workshops, salsa classes, Treasure hunts, Logo Hunt and movie screenings to keep the crowd constantly entertained.
Related Post
The festival will end on this Sunday, 4 November, with Adrenaline, a gala concert, which will see stellar performances by Benny Dayal, Anushka Manchanda and DJ Suketu. The artists are known for their popular songs Daaru Desi,Ek Main Hoon Aur Ek Tu,Pappu Can’t Dance Saala,Dum Maro Dum,Golmaal etc.
The concert is open for all Ahmedabadis and tickets can be purchased online through KyaZoonga.com and offline at PVRcinemas and Iscon mall.
