MUMBAI: YANGAROO Inc., the industry’s leading secure digital media distribution company, today announced that it has successfully completed the first commercial delivery of a broadcast quality music video to MTV Networks and other destinations on May 27th via its Digital Media Distribution System (DMDS). The music video for the song 21@12… by the band Hot Hot Heat was uploaded into DMDS at DVS, a video production and duplication company in Los Angeles. The music video was then transferred via DMDS to Video Static Promotions in New York where it was reviewed and then delivered to music video broadcasters via DMDS, saving all parties considerable time, effort, and money. The process was also environmentally friendly, with no tapes, packaging, or jet fuel wasted in the process.
Traditionally, this process would have taken up to a week to complete at a cost of hundreds of dollars; with DMDS it was completed in minutes at a fraction of the cost. Ten new record labels, video promoters, and production houses have signed up since this first delivery. YANGAROO’S team is currently in discussions with all major and many independent label groups to use DMDS to deliver their music videos to MTV Networks and many other music video broadcasters in the U.S. and Canada.
This was a remarkably simple and efficient process,… said Steven J Gottlieb, Owner, Video Static. No more waiting for expensive tape dubs, and couriers. Using DMDS saved the two most important elements for me…time and money!…
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The idea of sending the video digitally excites me – We are honoured!… said Steve Bays of Hot Hot Heat. I do like the idea that it can be distributed to people almost instantly after being edited. That’s the way it should be! Minimizing the time from ‘idea’ to ‘distribution’ inspires me greatly.”
This first billable delivery of a music video is the culmination of years of leading-edge technology development and work with the television broadcast and recording industries,… said Josh Zieman, YANGAROO’S New York based Senior Vice President, Business Development. The response from the industry has been terrific with new signings every day. I expect that DMDS will rapidly become the standard method for delivering music videos throughout the U.S. and internationally….
In further news, the company reported that it had revised the exercise price for the option grant previously announced on May 6, 2010 for 300,000 options to $0.10 from $0.09.
