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MUMBAI:On the occasion of World AIDS Day, BIG 92.7 FM, India`s first and Delhi`s ONLY 100 Chartbuster Station addressed the burgeoning issue of HIV/AIDS by living up to its signature brand line of Suno Sunao, Life Banao! In an innovative three-day awareness campaign, a team from BIG 92.7 FM Delhi came together to form the `Topi Brigade` and took to the streets urging Delhites, particularly the youngsters, to Stay (HIV) Negative.
The three day long activity was flagged off on November 29, by BIG 92.7 FM Breakfast Jock Sujata and renowned television artiste Rajeev Khandelwaal from PVR Saket. The activity will culminate on December 1, World AIDS Day. On a mission to spread awareness on HIV and AIDS, the Topi Brigade distributed condoms and red ribbons among the susceptible target group of 18-35, urging them to stay safe by voicing the campaign statement – Stay Negative.
Speaking about the initiative Mr. Punit Mathur, Station Director, BIG 92.7 FM, Delhi said `Living upto the brand philosophy of impacting and enhancing the lives of our listeners in a positive way BIG 92.7 FM has come up with yet another innovative way of spreading awareness on AIDS. A growing concern globally, the issue of AIDS needs to be addressed in a way that it connects well with the vulnerable age group of 18-35. That is how a highly innovative concept of forming a Topi Brigade came into being. We are also addressing the issue on air and take pride in coming up with a first-of-its-kind initiative.”
Lauding the initiative of BIG 92.7 FM, Rajeev Khandelwaal said, “I have been associated with the cause for a very long time and have done several events with institutions involved in fighting AIDS. When BIG 92.7 FM approached me for the event, I was very excited because no one has ever approached AIDS with a different perspective altogether. It`s a great initiative, and I wish them the very best.”
Also in Mumbai Big FM celebrated World AIDS Day with a difference by touching lives of various AIDS affected kids at Population Services International. In an effort to spread cheer and take a glimpse at the lives of these people, BIG 92.7 FM hosted an interactive and fun filled evening full of games; song and dance etc¦and adding sparkle to their otherwise lonely lives were actress and model Kim Sharma & singer Parthiv Gohil of the ?‹?“Saawariya fame and his partner & TV actress Mansi Parekh.
Living up to its brand line of Suno. Sunao. Life Banao! BIG 92.7 FM with ?‹?“World AIDS Day celebrations surely ensured a day filled with fond memories for days to come, with our very own hip and happening model & actress Kim Sharma, singer Parthiv Gohil and his wife Mansi Parekh. It was heartening to see all of them smile as they participated in lots of interactive games, songs, and dance.
Bringing out the excitement in each of them, the evening gained momentum with a special Karaoke session. They were seen singing, dancing, cheering, enjoying the evening to its fullest with their favourite celebrities. It was truly an interactive session as the celebrities spent time with these kids making them feel special and sought. Besides all the song & dance, BIG 92.7 FM also gave away lots of goodie bags and prizes. Actress Kim Sharma personally distributed the gifts, also signed and clicked photographs with each of the kids which will remain as a special memento for the kids.
Speaking on the occasion, Mr. Arjun Singh Baran, Station Director ?“ Mumbai, BIG 92.7 FM, At BIG 92.7 FM we believe in doing things that impact lives, in addition to providing a wholesome entertainment mix. We were overwhelmed with the response from the gathering; the kids thoroughly enjoyed themselves and were in splits throughout the evening. It is these little things in life that help make a BIG difference. To make someone smile is the greatest gift one can give and we are very glad that we managed to make an exceptional day for them
