MUMBAI: Radio One, 94.3 FM’s very popular night show It’s Tiger Time with Malini is surprising loyal listeners with a chance to have a cherished dream come true with a little help from the station. Cinderella’s carriage may have turned back into a pumpkin at the stroke of midnight, but the station hopes its segment Wishes Fataafat, will continue to delight listeners way past the witching hour, creating happy endings and fond memories that stretch beyond the end of the show.
It’s Tiger Time with Malini has already seen the effervescent and vivacious RJ play cupid, making the dream of a medical student here in Mumbai come true, by helping him propose to his girlfriend in Pune, on air, and then conducting their wedding on air as well!
Malini now plans to help another loyal listener, Valroy, do something really special for his best friend’s birthday on this coming Thursday. His friend Natasha has secretly harbored a dream of being an RJ, and Valroy firmly believes that, she has a little Disco in her heart and music in her blood…. On her birthday, as a special surprise treat Malini has arranged for her to co-host It’s Tiger Time with Malini show with her at the studio, and even arranged a cake and a little impromptu party getting her friends into the studio as well.
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Says Vehrnon Ibrahim, National Programming Director, Radio One, Radio is a very personal medium and loyal listeners seem comfortable writing or calling in with not only song requests, but also sharing their dreams with our RJs. The Wishes Fataafat… segment is not a regular one, because it is an extraordinary, extra special moment, and keeping it unexpected adds to its uniqueness….
Says Malini, We get all sorts of letters and requests, and being firm believers in doing good a la â€?Pay it Forward’, we try to accommodate those that seem like they’d benefit from the station’s intervention, make for interesting radio, and are in keeping with our â€?For the Fataafat Generation’ positioning. We’ve received great feedback on all our Wishes Fataafat… segments from listeners, and so have decided to make it a frequent but unscheduled segment….
Radio One has 6 stations operating in Delhi, Mumbai, Bangalore, Chennai, Pune and Ahmedabad and will soon launch in Kolkotta.
