MUMBAI: Vringo, Inc., a provider of video ringtones and personalization solutions for mobile devices, announced that it has signed a content license agreement with Stingray Music USA (“Stingray Music”). Under the terms of the agreement, Stingray Music will license the use of its proprietary, The KARAOKE Channel-branded video recordings, to Vringo to create video ringtones and be the exclusive partner for Vringo for the Karaoke Video category. Financial terms of the agreement were not disclosed.
Vringo will make the new karaoke video content available for purchase through all four of its existing co-branded carrier services as well as via its upcoming launch with Orange UK. In addition, Stingray Music content will be made available through Vringo’s app store distribution partners such as the Google Marketplace and Nokia’s Ovi Store.
Andrew Perlman, President of Vringo, said, “Stingray Music has the highest quality of karaoke video based on well-known pop artists. We are very pleased to be working with Stingray Music to make this exciting content available to Vringo users in all of our markets. Our initial array of karaoke content will include a number of current and older hits.”
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Eric Boyko, President of Stingray Digital, owners of Stingray Music and The KARAOKE Channel, said, “I’m convinced that ‘Show me your Vringo’ has never been more personalized than with your own individualized karaoke moment provided through Stingray.”
Vringo’s fully-hosted carrier platform has now been deployed for international partners in five markets, with new launches anticipated in the next quarter. Vringo’s scalable cloud-based distributed application architecture enables the carrier’s subscribers to browse and download mobile videos, set them as video ringtones and instantly share them with friends. In addition to carrier partners, Vringo has content partnerships with major content providers including T-Pain, Marvel, Discovery Mobile, Ingrooves and Agence France-Presse.
