MUMBAI: VoxPop Worldwide, Inc., a leader in digital distribution today announced a partnership with BETA Records, a music content creator and driver. The partnership gives both companies the ability to raise the bar in online music content, providing larger avenues of distribution for consumers.
BETA Records’ vast catalog of music will be available for VoxPop’s Internet Radio Network on the Beta Radio Channel. VoxPop will integrate the BETA Records website with MediaPal, its new software platform that builds an ecommerce solution directly into the site to facilitate downloads and purchases of content. BETA Records, which airs the weekly music program Beta TV in 157 U.S. markets, will be able to offer the completed segments through the VoxPop Video Network to be launched in Q1 2012.
“BETA Records is the perfect partner for what we are trying to accomplish,” said Josh Eikov, President/CEO of VoxPop Worldwide. “From the very beginning, we set out to build a presence that would allow consumers to quickly and easily identify the very best in new music. The amazing team at BETA gets it and we know that our combined efforts will result in more exposure for these amazing new artists.”
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Added Chris Honetschlaeger, President and Co-Founder of BETA Records, “Pushing BETA content across VoxPop’s new Video and Radio Network provides the much needed fuel to manage the tremendous influx we are experiencing of artists and labels using BETA for unique video distribution solutions. We have produced thousands of hours of music content in the last year and the supply of great bands producing great music seems to have no end. Mutually, this partnership allows us both to expand the delivery process so that even more new artists can rock the world.”
The United States is the largest digital music market in the world. In 2010, revenues from digital channels accounted for almost half of record companies’ US trade revenues, driven by a combination of increasing digital revenues and the sharp decline in CD sales caused in part by the closure of physical retail stores across the country. Single track unit sales increased by one percent in 2010, with digital albums up 13 percent, accounting for 26.5 percent of total US album sales (Nielsen Soundscan).
VoxPop Worldwide, which specializes in delivering these digital media, in the form of music/video download and Internet radio, will utilize its MediaPal software platform to help site owners build an ecommerce site on their own space. Additionally, the platform allows artists to build out an ecommerce solution through their social media presence on sites like Facebook and MySpace.
