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Vodafone and My FM take Audiences on a round-the-clock “Live Journey”

RnMTeam by RnMTeam
July 31, 2009
in News Releases, press_releases
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Vodafone and My FM take Audiences on a round-the-clock “Live Journey”
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MUMBAI: In an interesting activity designed to keep the listeners buzzing, Vodafone took a trip around Madhya Pradesh and Chhattisgarh region with the MY FM network. The activity titled Vodafone My Network MY Journey was a round-the-clock live journey… of a MY FM RJ in MY FM network spanning 6 major cities in the Madhya Pradesh and Chhattisgarh. RJ delivered the live account of the various locations he visited as he traveled through Indore, Gwalior, Jabalpur, Bilaspur, Raipur and Bhopal on a 6 day trip culminating on the 28th of July in Bhopal.

As a part of the campaign, the Mobile RJ chatted away with the studio RJs and listeners via Vodafone mobile services, describing the locations he visited on the journey. In a virtual tour of the region, the Mobile RJ traveled via train, taxi and bus giving an account of the beautiful locations and the delightful food as he spanned the villages and towns covered by the Vodafone network across the 6 states of MY FM.

My Network Journey was a novel concept developed to promote the mobile network of Vodafone as the RJ spoke about the taste of different town/villages and other gossips which attracted thousands of listeners to tune into the conversations. Just like Vodafone network is across Madhya Pradesh and Chhattisgarh, MY FM also offers unparalleled network of 6 stations in these states.

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Commenting on the activity, 94.3 MY FM’s Chief Operating Officer, Harrish M Bhatia says We developed the Vodafone My Network, My Journey… concept after considerable thought. The idea behind the activity was to highlight the extensive coverage that MY FM and Vodafone give to the consumers. Our RJ travelled through various locations in and around our 6 station – Indore, Gwalior, Jabalpur, Bilaspur, Raipur and Bhopal. The listeners were tuned in to this virtual tour that emphasized the fact MY FM brings to them the best of everything and is always at their side….

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