MUMBAI: Vh1 India, the premier International English Entertainment channel from the Viacom18 stable has emerged as the undisputed leader in the English Entertainment category. The channel has clocked 22% Category share, making it the #1 over the past three months (April – June 2012) overtaking channels like AXN, TLC, Fox Traveller, Star World and Zee Café (Source TAM – April – June, 2012 All India 15 -24 AB). Vh1 has become a favourite amongst teenagers and adults as it airs popular international music, satirical comedy shows and the juiciest Hollywood gossip.
With a refreshing programming line-up of Music, Hollywood and non-fiction shows, Vh1, backed by its strong distribution and innovative marketing initiatives has performed exceedingly well vis-a-vis its competitors. The Channel with its engaging programming and characters is a kaleidoscope of the different facets of English entertainment. [Shows like Jersey Shore, Mike Judge’s Beavis and Butt-Head and Vh1 Pop-Up Videos have surpassed the popularity of the English music played on Vh1. [Source: TAM]
Elated with the success of the channel, Ferzad Palia, Senior Vice President and General Manager, English Entertainment, Viacom18 Media Pvt. Ltd. commented, “Vh1 being crowned the country’s leading English Entertainment Channel is a sweet reward for our tireless efforts towards building the genre outside of the metros as well. This week we’re on 50% market share** in a category with very strong competition and it’s a phenomenal achievement… a clear indicator that International music & cutting edge entertainment is one of the fastest growing genres within the category. Our aim will be to service audiences across the country and further strengthen our leadership position.”
Related Post
The channel’s music programming content has been further strengthened with a brand new season of Vh1 Pop-Up Videos and Vh1 Classic legends. Some of the biggest cult favourites returned with new seasons- like Mike Judge’s Beavis & Butt-head, Jersey Shore Season 5 & Movie Awards 2012. Also adding to the line up of biggest award shows, Vh1 aired the Brit Awards 2012 and the Billboard Music Awards 2012 Live. Notable stunts like the Vh1 40 Greatest Pranks on April Fool’s Day and The Greatest Albums Ever on World Music Day were well received and enjoyed by the viewers.
Looking forward, super-entertaining shows like ‘Buried Life’ and ‘Shaq Vs’ will soon premiere on the channel. On-ground, events like ‘Vh1 Handpicked-Poets of the Fall tour’, ‘Vh1 Fab Nights’ are in the pipeline for the coming weeks.
Vh1 is available to over 70 million* individuals across the country and across analogue, digital cable and DTH. With a perfect mix of music and long show format, Vh1 is sure to continue being the No.1 within the international English entertainment.
