MUMBAI: Its official!! Vh1 India has done it yet again. The leading international music channel has hit a record breaking 2 Million likes on Facebook – a first for any English Entertainment channel in India. Taking into account its amazing content and engagements, this news comes as no surprise. Since its inception, Vh1 has always stayed firmly rooted to its principles of bringing the best English entertainment for its fans, be it music, awards or reality shows. By hitting this historical mark, the channel’s ever-growing fans have just proved their unwavering loyalty and love for Vh1 on its Facebook page.
Staying true to its philosophy of engaging their fans, Vh1 has built a continuous relation by connecting with its viewers through birthday celebrations, dedications, paying homage to famous artists and of course by presenting the best in international music. The channel also recently launched a super cool music streaming app- Vh1 Pulse – making it the ultimate destination for music lovers. It has played host to an array of contests, small and big, including the Ticket 2 Ride, where they have given winners a chance to attend concerts of their favorite artists as well as to be a part of some of the most spectacular events abroad. Concert tickets, official merchandise and meet and greets are some of the other things that fans have been able to enjoy over the years.
Celebrating the success of this achievement, Viacom18 Media Pvt Ltd english entertainment SVP and GM Ferzad Palia said, “A big thank you to all our ardent fans for helping us reach this mark. It truly feels wonderful to know that the channel has got 2 million likes on our Facebook page which only goes to prove their loyalty. Vh1 India re-affirms the endeavour to provide its fans with cult entertainment”
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Digital Media VP & business head Rajneel Kumar said, “This is definitely a time for us to celebrate. We are extremely thrilled at reaching this milestone figure. Vh1 has always been a leader in engaging with its fans on digital platforms. This just goes to prove that our efforts have paid off and our fans like the content. We really can’t thank them enough.”
To celebrate this extraordinary feat, Vh1 has lined up some fun plans for its fans. The channel will be holding a two-week ‘Superfan Contest’, to find the biggest fans of the channel. These fans will be shortlisted on the basis of their knowledge of music and the latest trends. Ten lucky winners will stand a chance to win gratifications such as free passes to Vh1 associated events and much more. Few winners will also be able to cover Vh1 events across India and reviews new albums/videos.
Hitting 2 mn likes has clearly made it evident that Vh1 India has created a new milestone on the digital space. It has surely carved a niche for itself and emerged as one of the most loved brands for the youth. So, this historical feat surely calls for a big celebration.
