MUMBAI: Continuing to redefine the online music experience across a variety of services and platforms, Universal Music Group Distribution (UMGD), a division of Universal Music Group, the world’s leading music company, has expanded Digster.fm ( http://www.digster.fm ) to now include Rdio, the on-demand social music discovery service from the creators of Skype. The announcement was made today by Jim Urie, President & CEO of UMGD, Mitch Rotter, Senior Vice President, Marketing & Product Development of the company, and Drew Larner, CEO of Rdio.
Digster.fm, UMG’s dynamic fan-facing music playlist service, was launched in beta in July, supporting Spotify’s U.S. subscription service. With the addition of Rdio, Digster.fm will now publish playlists across a wide variety of musical genres and artists which fans can listen to through the service. All of the content is chosen by UMGD employees and uses music from all record companies offered within the Rdio service, not just UMG. Digster’s playlists are curated exclusively by UMG, regularly updated, and available to all Rdio’s users.
“Rdio’s innovation and recognition as a leader in social music makes it a perfect fit for Digster,” stated Mr. Rotter. “As more consumers migrate towards subscription services for their online and mobile music experiences, one of the biggest challenges is what to listen to. Digster.fm surfaces numerous playlists curated by in-house editors, artists and taste makers, which makes it easy for fans to listen to and discover content outside of their own music libraries. We plan to incorporate as many additional services and features as possible in order to provide fans an unparalleled playlisting service through Digster.fm.”
“We’re thrilled that Rdio has been integrated into the Digster site,” said Drew Larner, Rdio CEO. “Now, with Digster’s curated playlists, Rdio users have another way to listen to and discover new music, while Digster users have access to Rdio’s catalog of over 12 million songs. This combination of Rdio, a service built from the ground up with social music discovery in mind, and Digster is a great example of how developers can utilize our API to bring popular Rdio features, such as playlists and sharing, to their users.”