MUMBAI: Universal Music and NDTV Imagine come together to launch the music of the epic tale of Ramayan. The music has been composed by Ravindra Jain and has been sung by music maestro’s like Kavita Krishnamurthy, Suresh Wadkar and other well known singers. The music will be released exclusively on Universal Music this May 2009
NDTV Imagine’s Ramayan is today recognized as the catalyst of the revival of mythology on television Since its launch, India’s greatest epic, retold on an epic new scale, has received an incredible response from the audiences The show has consistently delivered high ratings across prime time GEC and has also received tremendous response across various internet platforms. By associating with Universal Music and UTV New Media for the physical and digital music rights of the show, the channel will enable its patrons to relive the musical experience of the timeless classic. Apart from the music CD, Ramayan content will now be available on digital platform in the form of RBTs, CRBTs, animations, themes and voice.
Commenting on the launch, Gaurav Gandhi EVP, Business Operations and Content Sales said, Ramayan is a show that has established a deep connect with audiences across all age groups. The soulful music composed by Ravindra Jain will now be transformed into ringtones, caller back tones and themes, by which audiences will be able to get a complete musical experience of this great epic. We are excited to be associated with Universal Music and UTV New Media to bring the epic one step closer to millions of its fans as the music of Ramayan has always touched the hearts of the viewers….
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Ashish Joshi, Head of Digital Business of Universal Music said that The Popularity of Ramayan show, combined with the fact that Devotional Music is the second largest category in digital download space, gave us the impetus to launch the Music of Ramayan Ramayan in Physical and Digital formats. As the world’s largest music label, we believe in coming up with innovative ideas with each of our products. Living up to our reputation, this is the first time that the music of a TV serial epic is being launched on physical and digital formats simultaneously. We are proud to associate ourselves with NDTV Imagine and UTV New Media to take this initiative forward. We look at this synergy as the right opportunity to take the melodious music of Ramayan to millions of its viewers across the country in all desired formats….
