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TOPSLINE 1252 and Fever 104 FM team up for ‘Force Ek Sau Chaar’

RnMTeam by RnMTeam
November 25, 2009
in News Releases, press_releases
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Mumbai: TOPSGRUP, India’s largest and most preferred security solutions brand, has partnered with leading radio station, FEVER 104 FM for a pioneering initiative to equip Mumbaikars with necessary information to ensure their safety in panic situations.

Called â€?Force Ek Sau Chaar’, with this initiative TOPSLINE 1252, Emergency Response Service from TOPSGRUP and Fever 104 FM are going to conduct safety demonstrations at key places in the city. These demonstrations will be captured every day on-air between 7am – 11am, starting from 23rd to 27th November. In addition to this, family memberships to TOPSLINE 1252 Emergency Response Service will be provided to listeners of FEVER 104 FM, entitling them to avail assistance from TOPSLINE 1252 for any emergencies for a period of one year.

Announcing the initiative, Mr. Ramesh Iyer, Managing Director, TOPSGRUP©SM said Today, it is extremely critical for every individual to realize that, to a great extent, their personal security lies in their own hands. With â€?Force Ek Sau Chaar’, we are aiming to enable people to take control of their safety and security and respond appropriately in case any emergency strikes….

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Commenting on FEVER 104’s decision to partner with TOPSLINE 1252 for such an initiative, Mr. Neeraj Chaturvedi, National Marketing Head, FEVER 104 said, We are proud to be associated with TOPSGRUP for this pioneering initiative and hope that Mumbaikars will be able to benefit from it. Emergency never rings an alarm but we can be well prepared for it to face it and protect ourselves. With this unique partnership, we hope to empower Mumbaikars and ensure a safer tomorrow….

Adding, Dr. Prabhat Jauhari, CEO, TOPSLINE 1252 said, During 26/11, our men stood their ground in the line of fire, working around the clock and saving 150 lives. Force Ek Sau Chaar is aimed at helping Mumbaikars save their lives and those of loved ones in case of fire, bomb blasts and hostage situations. It will also assist them in coping in panic situations and provide basic first-aid training….

The Safety Demonstrations will focus on disaster management, dealing with real-life emergencies such as fire burns, heart attacks, drowning, bleeding and fractures along with CPR. Each Safety Demonstration would be a 20-30 minute interactive session conducted by trained personnel from TOPSLINE 1252, including doctors and trained security professionals. They will be held schools, colleges, housing societies, malls, multiplexes, hospitals and corporate offices all over the city  Some venues include Infant Jesus School (Malad) and Kohinoor Society (Kurla).

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