MUMBAI: In a unique, never done before and exciting concept, Radio Mirchi 98.3 FM’s LISTENERS got the exclusive chance to enjoy some thrilling stories left behind by the Mirchi team as they went on a vacation! From romance-tinted stories to scary thrillers, virtual relationships to the nuances of multicoloured Mumbai, there was something for every listener to enjoy!
The Mirchi team packed off on a holiday to the land of sun and sand… Goa! And In their absence, the station took on a whole new avatar as different kahaanis with different flavours were played out on various shows, complete with songs, recaps and sound effects. Celebrities like Vidya Balan, Bipasha, Madhavan went on-air as well to add to the thrill! Mirchi’s unique programming initiative held the listeners spellbound and awed with its innovative content.
On Dheemi Local, Mirchi fans tuned into Samir aur Khushi ki Kahaani where the protagonists realized the many differences between them once they fall in love with.
They got a scoop of classic chill and goose bumps on the Mirchi airwaves as Sunset Samosa played Sushant ki Kahaani where Sushant found the answer to whether ghosts exist or not.
On Mumbai’s popular morning show, Hi Mumbai, Mirchi listeners witnessed the extraordinary story of Pankaj and Aarti caught in a loveless arranged marriage. Their story took an unexpected turn as Pankaj got attracted to an enigmatic girl sitting in a rickshaw and follows it!
Purani Jeans embarked on a romantic yet mysterious trip with its story of Shreya and Ankit. The enigma was palpable on the Mirchi airwaves as the story unfolded through the eyes of a man who starts weaving stories in his imagination around the couple.
Love, drama, tension, thrill and many such emotions played on the Mirchi airwaves as the various versatile kahaanis from the Mirchi Storybook were aired till 19th February!
Tune into Radio Mirchi 98.3 FM to get your favourite dose of entertainment!