MUMBAI: Legends never retire. Jagjit Singh, after a period of 2 years, has recorded a brand new ghazal album, entitled â€?Inteha’, which was recently launched on Big Music. Returning to his forte of â€?romatic ghazals’, Jagjit Singh, after his success of the audio album, is on a â€?Inteha’ Ghazal tour in U.S.A. & Canada.
While the â€?Inteha’ tour is setting new benchmarks, â€?Live Performance’ has taken a new meaning with Big Home Video releasing the Maestro’s latest album â€?Inteha’ on home video format. â€?Inteha’, literally meaning â€?extreme’, has Jagjit Singh collaborating with a team of young lyricists- Aalok Shrivastav, Payyam Sayeedi, Faragh Rushvi, Rajendranath Rahbar, Sanjay Masoom, Amjad Islam Amjad and Naseem Ajmeri. The ghazals are an amalgamation of diversity of expressions and variety of meaning.
What makes â€?Inteha’ a collector’s delight is that the home video format, (DVD at Rs.199, VCD at Rs. 99), features all 8 ghazals in full length videos. Ghazal aficionados can now watch Jagjit Singh perform live in the comfort of their home. As music becomes more â€?visual’, and songs are more â€?seen’ than â€?heard’, Big Music & Home Entertainment, has captured the brilliance of the maestro, in both audio as well as home video format. Fans can now own the mesmerizing voice as well as experience the legend â€?perform’ in their home.
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Speaking on the home video launch, Kulmeet Makkar, Chief Executive Officer – Big Music & Home Entertainment said, This album is nothing short of a resurgence of ghazals Jagjitji was very excited and very supportive of the idea of launching the album on home video. It is a thrill to be able to watch your favourite artist perform. Jagjitji has a huge fan following and this is the first time that Jagjitji has shot for an entire album. This format has great relevance for the contemporary audience. This is one of the initiatives of Big Music & Home Entertainment to bring the artist closer to his fans….
Big Music did a slew of marketing activities for promoting the music album at the time of launch. The release of the album was the first-of-its-kind, with an in-flight, in-air launch. Big Music tied-up with Kingfisher Airlines to release the music in one of the Mumbai – Delhi flights, along with Anushka Shankar, the famous musician. A tie-up with leading mobile operator, Airtel, saw Jagjit Singh interacting with several of his fans.
For the home video content, Big Home Video has plans to reach out to Jagjit Singh’s die-hard fans by making it available across all major music retails stores, gift stores and high-end shopping centers across the nation. The company also has aggressive plans to sell the VCDs and DVDs on all major e-commerce portals. The distribution will also target international audiences and plans to use all possible distribution channels for maximum reach.
So, now you don’t need to wait for the opportunity to spend an evening with your favorite artist. Buy the DVDs and experience the legend in your home.
