MUMBAI: New Sound Media has announced its acquisition of Soundtrack Channel today. The New Soundtrack Channel will continue to feature the music from today’s Hollywood hits but will also expand its programming scope to include the broader world of music and entertainment from Hollywood and around the world!
As part of its new programming, Soundtrack Channel (www.soundtrackchannel.com) will broadcast an entire weekend of great performances filmed during the SXSW Music Festival in Austin, Texas. The show is being specially produced by Austin’s ME Television (www.metelevision.com) using footage from its SXSW coverage over the past four years (2007-2010). The artists presented include Andrew Bird, Ozomatli, P.J. Harvey, M. Ward, Peter Bjorn and John, Tift Merritt, Matt Morris and Willie Nelson. This event brings new and unseen content to Soundtrack Channel’s viewers and ME Television is proud to bring its exciting live music content to a larger audience,… said Kevin Kettler, CEO, ME Television.
Under new ownership, Soundtrack Channel will begin to feature live music, red carpet… interviews, original programming, and entertainment events from around the country. We are excited to launch the New Soundtrack Channel with this great original programming produced by ME Television. It marks the beginning of new programming, a new look, and new entertainment from Soundtrack Channel for our growing audience,… said New Sound Media Director Michael Fletcher, and the C.E.O. of Studios 121, Inc. Studios 121 is a shareholder in New Sound Media. The New Soundtrack Channel promises to be a network that engages viewers with the very best in entertainment programming found nowhere else on a national TV network. For more information about STC you can visit www.soundtrackchannel.com.
ME Television is an Austin, Texas-based broadcast and production company dedicated to presenting innovative music, film and event coverage. Launched in 2005, ME Television is seen 24 hours a day across Central Texas on Time Warner Cable (channel 15 and 577) as well as through online (www.metelevision.com) and social media.