MUMBAI: Senzari(R), an international Internet radio service offering personalized music recommendations, today announced the expansion of their strategic partnership with VH1 Brazil by offering the channel’s audience the music they love, for free, at the click of a mouse.
VH1 Brazil viewers will now be able to access exclusively programmed Senzari stations featuring music specifically selected for VH1 hit shows, like Kaos Brasilis and Os 60 Melhores Clipes. Viewers will be able to listen to VH1 music, not just on TV but anywhere Internet access is available. These stations will be promoted to VH1’s audience across VH1.com.br, Facebook, Twitter and other social media platforms.
The platform also allows you to post all activity in real-time to Facebook’s ticker and timeline, as well as share your favorite stations while you chat with your friends, creating a highly engaging experience. In addition, Senzari is the first Internet radio in the world to integrate location information with the musical tastes of users. “Senzari is constantly looking to create new ways to experience music. You can virtually navigate the streets of Sao Paulo using Senzari to see what type of music people like when they check-in to venues around you using Facebook,” said Demian Bellumio, COO of Senzari.
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Unlike other platforms, where the user has to select from millions of songs to create a playlist, the Senzari recommendation algorithms allow you to easily create personalized radio stations from a catalog of over 12 million songs. Senzari is a free web service with plans to release mobile versions for a variety of smartphones in the coming months. Senzari is now open to the public in English, Spanish and Portuguese through various countries around the world.
“Senzari is committed to its expansion in Brazil, a country with deep musical roots and tremendous potential for high quality services such as ours. Our continued association with VH1, is certainly an excellent way to strengthen our brand and audience reach into this fast growing market,” explained Bill Hajjar, Founder and CEO of Senzari.
