MUMBAI: Preparations for the upcoming Standard Chartered Mumbai Marathon are in full swing, be it early morning practices, daily exercises, proper diet or even selecting the right running shoes…! Mumbaikars are all set to join their fellow countrymen, participants from other countries including people from all walks of life for the greatest race on earth. Also joining the race this Sunday January 20 2007 is India’s hottest radio station Radio Mirchi 98.3 FM.Run the Standard Chartered Mumbai Marathon with Radio Mirchi 98.3 FM.On the day of the Marathon, Radio Mirchi mobile studio will be stationed near the start-finish line. Wherein, Mirchi RJ will give LIVE update on the happenings to listeners who could not make it to the marathon. Radio Mirchi will air exclusive music dedicated to all participants on all through the day, while capturing the excitement on-ground, on-air celebrities will encourage listeners to come join the run.
So get ready to be charged and run with the energizing pulsating Mirchi music as Radio Mirchi will place music points all along the marathon routes.
As part of the build up to the excitement, the station slated specials around the upcoming Mumbai Marathon earlier this month with listeners calling in to share about their last year’s experience, exclusive bytes from people, trainers of celebrities running for the marathon talking about their on-going preparation and the spirit of Mumbai on the run.
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Beginning Jan 14, 2008, Radio Mirchi has been airing special marathon jingle, marathon khat khats, exclusive Sud’s comic mimicry, special songs dedicated to Mumbaikars preparing for the D-day. Hello Mumbai featured bytes and interviews from celebrities sharing the must haves for the marathon, their fitness regime and so on. While Mirchi listeners shared their excitement as they look forward to run alongside their favorite stars.
On Khubsoorat, RJ Sana will share tips on following the correct diet, eating the right food and wearing the right outfit for the marathon. And that’s not all, as noted dress and costume makers will share their forte for the marathon dream run. RJ Tarun on Bumper2Bumper will hold a special Mumbai marathon quiz. Coming to share their cherished moments with Dr. Love are a married couple who fell in love while running the marathon the previous year. Club Mirchi will play all night music dedicated to Mumbai marathon. Besides pledging support to their respective charities on-air, Radio Mirchi RJs will also appeal to listeners to lend support and run for a cause. The station will air special features with hearing impaired kids.
So Mumbaikars…Get set…Get ready to run Mumbai’s greatest race – the Standard Chartered Mumbai Marathon with your favorite & India’s hottest radio station Radio Mirchi 98.3 FM…Check out your favorite stars racing towards the finish line.
