MUMBAI: The biggest entertainment extravaganza – â€?BIG Marathi Entertainment Awards’ is here. Reliance Broadcast Network Limited’s experiential marketing arm BIG Live, which has spearheaded the recognition of regional talents with â€?BIG Marathi Music Awards 2010′ and â€?Marathi TV Biggies’ now presents the first ever â€?BIG Marathi Entertainment Awards’. Poised to take the Marathi entertainment industry by storm and step up the excitement quotient, the â€?BIG Marathi Entertainment Awards’ will celebrate the enormity of talent and diversion, the region has to offer. The award function is slated on 16th March 2011
The first-ever â€?BIG Marathi Entertainment Awards’ will bring together the biggest names from the Marathi entertainment industry on a common platform to recognize and honor talents across various genres – from movies to music, dance to theatre and sports to television. The award will have eminent personalities like Renuka Shahane, Bharat Dabholkar and Makarand Deshpande as jury members.
These distinguished jury members will select the nominees across various categories including Films, theatre, music and television which includes BIG Marathi Most Entertaining – director, film, actor (male), Actor (female), theatre personality, play of the year amongst many others. The awards have a special category in the television segment which includes BIG Marathi show of the year (FICTION), BIG Marathi show of the year (REALITY), BIG Marathi television personality of the year as well as in the music category including BIG music entertainer of the year and Big Music entertainer of the decade. The awards will also fecilitate the sports personality of the year and BIG dancer of the year.
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Conceptualized and marketed by Reliance Broadcast Network Limited’s experiential marketing arm BIG Live, the â€?BIG Marathi Entertainment Awards’ will be promoted extensively through other media verticals of Reliance Broadcast Network Limited – 92.7 BIG FM (radio division), BIG Street (out-of-home division) and BIG Digital (digital division).
Commenting on this initiative, Mr. Arjun Singgh Baran, Business Head, BIG LIVE, Intellectual Properties said, BIG Marathi Entertainment Awards’ is the only IP property that celebrates regional talent across diverse genres. This entertainment extravaganza will create a unique platform of excellence and salute outstanding talent for their contribution to the Marathi entertainment industry. The glitterati event will especially appeal to the regional belt of Maharashtra and will set a milestone for the Marathi entertainment industry. This is just a beginning and in the coming months, we aim to launch several regional entertainment awards to recognize talents from across the country….
