MUMBAI: In view of the current fever of IPL and elections its cricket and politics all the way!
Being the station of expression, this election season, RED FM has a simple but solid proposition – Vote – Karega ya Karvaaon? Starting April RED FM urged citizens to take this once-in-five-years opportunity to make a real difference to our nation Having rolled out an extensive plan for the upcoming elections which uses peer pressure and mass involvement to encourage people to vote, RED FM’s on-air promos are urging listeners to take responsibility of voters in their social groups – be it their society, office, friends, etc They have also tied-up with relevant NGOs to answer queries and doubts on the elections. The concept will encourage people to become â€?leaders’ of their groups and take up the responsibility for them to vote. Red FM RJs along with celebrities will personally go door-to-door and remind people to VOTE. The initiative will reach its crescendo on April 30, Election Day, when the RED FM team will go to people’s homes and get them out to vote.
Coming to the next passion housed by Indians – Cricket, RED FM has partnered with Mumbai Indians for the second season of IPL. After the success of the partnership with the Mumbai Indians last year, RED FM is once again the Official Radio Partner of Reliance Industry’s Mumbai Indians for the second season of DLF IPL. RED FM will give eight â€?Fadu fans’ a once-in-a-lifetime opportunity to experience the most awaited and exciting matches of the Mumbai Indians LIVE in South Africa! Starting April 13, RED FM, the official partners of the Mumbai Indians, has planned an exciting treasure hunt for the tickets! As a run up to the matches, for a period of four weeks eight locations in the city will be identified and the RJs will give on-air clues to bring the listeners closer to the final location of the tickets. The clues will be devised to crack the code format with a password. Listeners from all over the city will be invited to call in with their estimates and guesses to the location of the ticket. Finally they would have to give the â€?password’ to the person who holds the ticket and only then can they win it.
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So be it elections or cricket – RED FM is always No. 1 and raring to go!!!
