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MUMBAI: Red FM, the station of expression now provides a new platform of fun, entertainment and music to the usually cerebral/academic IITians by partnering their annual cultural festival `Rendezvous 2007.` The festival is the biggest youth platform in North India and draws huge participation from some of nation`s top colleges from Delhi, Punjab, Rajasthan and other neighbouring regions. More than 25, 000 young boys and girls visit the festival everyday.
Commenting on the tie-up with IIT Delhi, Akash Verma, Station Head – Delhi said, “Red FM has always been a part of the life of every young listener. Right from encouraging promotional activities in colleges, Red FM has partnered with some of the best and large scale college festivals and truly emerges as a platform of expression for the youth.”
Red FM activities at `Rendezvous 2007`
Red Dhamaal” at the Fun Zone – Red FM conducted interesting interactive games with portable branded radios as prizes for participants. Rendezvous “Superhit Request of the Day” – RED FM had set-up a dedication box at the campus for song requests. Throughout the festival, Red FM aired the best requested Superhit song on `Mera Wala Gaana` show between 2pm-5pm.
“Radio Rendezvous” – Red FM RJs went live on-air from the venue all across the sprawling IIT campus and encouraged students to participate in the exciting contests and activities planned for the day by Red FM
Judging – Red FM`s most popular RJ`s have been invited to judge key events at IIT i.e. Group Dance – “Spectrum”, Fashion Show & Choreography – “Kaleidoscope”
`Bajaao for a Cause` Thallassemia camp – Red FM took its CSR platform to the youth of Delhi by partnering in this unique health camp for a dangerous gene disorder that is spreading rapidly in India.
As a partner to amplify the youth spirit to enjoy and compete, Red FM reflected the true culture and ethos of Delhi`s young listeners.
`RENDEZVOUS 2007` is the annual cultural festival of Indian Institute of Technology Delhi. Rendezvous marks the convergence of art, talent and enthusiasm, which symbolizes Gen-next. It is the biggest youth platform in North India, which sees a huge turnout every year.
