MUMBAI: This Christmas Red FM, the station for expression, is making wishes come true. In an initiative that brings people together, RJ Malishka is using the power of radio to try and fulfil the dear wishes of her listeners.
The on air initiative was kick started on December 20th and will be on air till Christmas Eve. Listeners are calling on the studio lines to express their wishes and Red FM is reaching out to Mumbaikers in an attempt to fulfil these wishes before Christmas. From encouraging listeners to visit an old age home to helping a young couple find new homes for their dog’s puppies RJ Malishka is passing on the messages to Mumbaikers.
Commenting on the initiative Nisha Narayanan, Senior VP-Projects and Programming, said At Red FM, we have always used the strength of radio as a medium to reach out to listeners and encourage/ empower them to make a difference- big or small. Malishka has taken it upon herself to fulfill some of the wishes of her ardent listeners, by enlisting help from all of Mumbai. These wishes are simple and sweet and are not about winning cash prizes or consumer durables. They are about counting your blessings and embracing the spirit of Christmas….
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