The winning streak for RED FM and SURYAN FM at the 7th India Radio Forum as Red FM Network and Suryan FM grabbed 8 Excellence in Radio Awards.
The much awaited India Radio Forum (IRF) 2012 concluded amidst great fanfare and aplomb yesterday. It was time once again for the stalwarts of the Radio industry to take centre stage. The much awaited awards ceremony was a high octane affair, with Red 93.5 FM Network sweeping away eight honors at the IRF this year. The awards were
1. Best Breakfast Show Hindi- Morning No. 1 with Malishka, RED FM Mumbai
2. RJ of the year Hindi – Malishka
3. RJ of the year Non-Metro- Hindi -RJ Anadi
4. Best In-house Promo (Tamil) – Suryan FM – Anti Tobacco Day
5. Best In-house Promo (Kannada) – Red FM Bengaluru
6. Best Community Service Award- Red FM Mumbai-Mama Ko Paani Pilao
7. Best Media Campaign- Red FM Delhi- Red Arrest
8. Best FM Station- Red FM Mumbai
Sixth time in the row, Morning No 1 and RJ Malishka has won the Best Breakfast Show and RJ of the year in the Hindi category. Morning No.1 with Malishka continues to hold on to its promise of being the most entertaining show with original content that connects with Mumbai. This year, the show featured calling Jaggu dada (actor Jackie Shroff) whether he’s gay as rumours suggest? Or the recent case of Bidan Barua and his father speak to each other on the case of his decision and the court orders letting him change his sex. Or pull a ‘shendi’ (Prank) on a senior official at MMRDA saying that the Metro’s welding work had burnt her sister’s blouse resulting in him swearing to work more responsibly. Bollywood got bolder with Vidya Balan feeding listeners fantasies and Hrithik, Farhan singing about ‘aam aadmi’ woes in the rain. All in all we promise 3 things “Entertainment Entertainment Entertainment”
Under the Promo & Marketing category, Suryan FM and RED FM bagged gold each for Best Radio Promo in house in Tamil and Kannada respectively. Suryan bagged the metal for its work on Anti-Tobacco Day. The promo concept was mostly for men- “quit smoking” is one of the New Year resolutions, every year. “World No Tobacco Day” primarily focused on encouraging users to refrain from tobacco consumption and its related products, at least for one day. Suryan FM, as a mass channel, decided to be a part of this good cause and to spread the ill effects of tobacco consumption made 3 promos as trilogy.
Red FM this year came up with the novel initiative of ‘Maamu ko Paani Pila’. The heat in Mumbai becomes unbearable in summer, and who bears the direct brunt of it? Well, not the Mumbaikar comfortable in his ac office, but the Police Officers who stand for more than 8 hours in the heat manning traffic. It’s easy to complain, but very few think about what lies beneath. A week long campaign spearheaded by our jocks and supported by our listeners as we distributed over 9562 bottles to all the traffic cops all over Mumbai city. It was an eye opener for Mumbai and we got listeners to start thinking from another perspective.
Similarly, RED Arrest is a weekly on-air property on the morning show of Red FM Delhi. which was primarily an extension of the on-air segment. The campaign was for the people of Delhi where in there is one personality per week, who’s interviewed by the people of Delhi instead of our RJs. The campaign featured personalities such as Anna Hazare, Amitabh Bachchan, Yuvraaj Singh, Baba Ramdev have been Red Arrested. From a 65 lakh pre-campaign average cume (all people 12+, all day parts), we reached the 70 lakh mark by the end of campaign, which stabilised and has only grown since.
Maxus won the award for the Best Innovative radio campaign for its work on ASK ME, titled ‘Google on Radio’ which was executed and planned with the RED FM’s teams. The innovation was a set of creative’s created by the RED FM team that ran immediately after every ad for each category replicating ASK ME as a search engine on radio.
Commenting on the occasion, Nisha Narayanan, Senior VP- Projects and Programming, Red FM 93.5 Network said “Winning has become a part of the culture at RED FM, I take pride in mentioning the teams are training and nurtured in a culture which breeds winning and leadership. We have always try to do the most simple things with a different approach making RED FM stand apart from the other radio players in the market. We are extremely pleased that we were also associated with radio campaigns that have won awards for our advertisers, reflects upon the trust which the advertising fraternity has in RED FM, who will give them creative radio communication solutions for their business problems”.
The most awarded radio network in the country, with over 92 awards on its mantle piece now, has grown from strength and strength. Its listener-friendly programming, vivacious RJs and the continuous focus on listener interactions have earned it the ‘Station for Expression’ sobriquet. A thrilling journey lies ahead for Red 93.5 FM Network as it pulls up its sleeves and gears up for yet another year of great programming, enthusiastic jockeying, cutting edge innovations and interactivity that is here to stay. Bajaate Raho!