MUMBAI: Red FM 93.5, India’s Largest Private FM Radio Network is set to roll out a season of Superhit Cricket! As the official radio partner for Mantri Karnataka Premiere League (KPL), Red FM 93.5 will be promoting all the KPL matches in the four cities of Karnataka – Bangalore, Mysore, Mangalore and Gulbarga. In all the 25 matches which will be played in Bangalore and 3 in Mysore, RED FM has chalked out a unique wholesome programming mix around KPL.
Teasers – To begin with, the official KPL Anthem will be played exclusively on Red FM 93.5 as a part of the 15 days teaser campaign.
To kick in the local cricket fever, RED Fm 93.5 will unleash a mix of interactive programs to capture the cricket favour:
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· KPL Commentator – The ever enthusiastic public will be encouraged to give their commentary through our voice portal (IVRS) in KPL Commentator.
· Celebrity Bytes – The RJ s will be playing the celebrity wishes and comments in Celebrity Bytes program.
· Guru, Score Enu – This program will keep the fans updated about the scores of the matches, twice every hour.
· Namaskara Bengaluru – The ace players will share their thoughts and feelings in the early morning prime time show.
· Red Bouncers – The first 3 songs of every hour will be tagged as Red Bouncers
Red FM 93.5 will bring back two of its favorite characters – Yama and his loyal assistant, Kinkara. Yama – Kinkara through their funny and clever remarks will throw light on the team and its players. Red FM has lined up contests for the listeners. Music Na Sixer, Cricket Na Paatashale.
The winners in these contests will win exciting prizes and goodies from Red FM.
Commenting on the association, V Sridhar, Vice President SAFL said, KPL is an excellent platform to take the hugely popular 20:20 format of cricket to smaller towns; this gives us the opportunity to connect with our listeners and give them the right mix of Cricketainment that they desire! It has always been our endeavor to ensure listener entertainment that is relevant and credible and this is exactly what we are offering!…
