MUMBAI: Radio One’s music express will touch down on Commercial street for a unique marketing experience. Join the action as Radio One teams up with Weekender to create a fataafat radio experience for the launch of the freshly renovated Weekender store- a cool store for Cool kids, Moms and Dads.
Between 4pm to 9pm on Saturday, October 18th, 94.3 Radio One, the station for the fataafat generation will shift its studios to the Weekender Store on Commercial Street, offering a chance for the fans to see the their favourite RJs in action – live!
“The medium is the message. This activity is aimed towards creating awareness and adding zing to a store launch. Given its local nature and its ability to inject urgency into the messaging, RadioOne will drive footfalls into the Weekender store” said Shyju Varkey, Station Head, Radio One, Bangalore. “Being the only Bollywood station in Bangalore, we have an extremely loyal listener-base. Through this activity, we’ll be leveraging our strong franchise with this listener-base to bring them to the store, where they can get a touch and feel experience of not just the latest fashion offerings, but also of the radio station and its voices that they’ve grown to be so fond of” added Shyju.
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“We feel that Radio is the voice of the young and the best way to communicate with local audience,” said Kanika Vohra, COO, of Weekender. “We are excited to tag our products with this unique initiative,” added Kanika.
Contests and prizes will greet the fans at Radio One’s Studio at the Weekender store on commercial street throughout the day. The team of Radio One RJs – Pallavi, Anjaan, Rashmi and Prithvi will take the request from those who want to step in have a feel of the real thing.
