MUMBAI: 94.3 FM, Radio One, for the Fataafat Generation today concluded a fun contest for its listeners in association with soon-to-be-released Bollywood film Hijack that stars Shiney Ahuja & Eesha Doel. The contest ran for a week and offered winners along with a friend, the chance to meet and greet the hero at a location in the city.
RJ Tarana who hosts the popular Good Morning Mumbai show along with Zaara the host of Chill Fataafat, the station’s evening show, were positioned in the campaign, which is being promoted online, in print, outdoors and on air, as the Hijackers…, and invited fans to come find Shiney by engaging in a hunt for clues across the city leading to an undisclosed location where he was being held….
This is Fun Fataafat,… says Vhernon Ibrahim, National Programming Director, Radio One, 94.3 FM. Bollywood and the city including its places, landmarks, unique characteristics etc. are two pillars of Radio One’s programming. The contest offers participants a chance to engage in a game that tests their knowledge of the city in an entertaining way and rewards them with a chance to meet a Bollywood star…
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Adds Vineet Singh Hukamani, CEO Radio One, Radio One has set itself apart through its creative approach in all cities where it has a presence. The Radio One Hijack Contest is just another example of this….
Radio One has 6 stations operating in Delhi, Mumbai, Bangalore, Chennai, Ahmedabad and Pune and will soon launch in Calcutta.
