MUMBAI: Within a span of few months, FM radio stations in Mangalore are battling it out to make a mark in the minds of FM listeners. Radio Mirchi 98.3 FM seems to be the clear winner, emerging as Mangalores most listened radio channel.
Recent research* conducted by Indian Market Research Bureau (IMRB) indicates that Radio Mirchi has captured 42 per cent of Mangalores FM market share; making it the most preferred FM Radio Station in the city.While we are happy with this research, Radio Mirchis leadership in Mangalore is not a surprise for us. Our radio programs are designed based on extensive research that is conducted in every city that Mirchi operates in and this has been the key to Radio Mirchi being Indias favourite radio station. We have got deep insights into the local culture of Mangalore, and this is also getting reflected in the enormous support that we have received from the people of Mangalore. said Rahul Balyan, Cluster Business Head, Karnataka & Kerala.
Radio Mirchi is an exciting brand nationally and reflects todays youthful India, and we bring the same brand values to Mangalore. We took the decision to play Kannada music along with local talk, which has resulted in a latent demand becoming the mainstream in Mangalore. Music directors like Mano Murthy and Gurukiran have brought a new hip flavour to Kannada music. We are observing such trends across the country, where a lot of sophistication is coming into regional music and entertainment. Radio Mirchi is happy to be the catalyst of this change and bring Kannada music to the listeners of Mangalore. explained Kavita Bagga, National Marketing Head of Radio Mirchi.
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The results prove that listeners are able to differentiate our unique style of presentation and programming and we are delighted to get this endorsement from the people of Mangalore. There is tremendous vitality and youthfulness in Mangalore and Radio Mirchi Brand values are a perfect fit. In a very short time our Radio Jocks have become the youth icons of the city and have a massive fan following. You can be assured that Mirchi will constantly push the boundary of innovation on air and keep Mangalore entertained. said Kiran Kumar, Station Head Mangalore.
The response from local advertisers in Mangalore been terrific and we are happy to partner them. We believe that radio is an affordable medium for the local business. With almost the entire city tuned into Radio, its a great platform for advertisers to make use of and will greatly benefit the business environment of Mangalore. added Naveen Chandra, Radio Mirchis National Sales Head.
