MUMBAI: Radio Mirchi 98.3 FM, India’s hottest radio station has once again been crowned as the leader in the recently declared RAM result in Kolkata. Since, inception of the RAM study in Kolkata, Radio Mirchi has always been way ahead of its competitors with the highest market share. As per the latest results, Radio Mirchi in Kolkata enjoys an average market share of 22.1% [All 12+, Week 23 – Week 45, Sun – Mon 7am – 12 am] vis-? -vis 17.7% of its nearest competitor BIG FM.
The result further highlights that Radio Mirchi also enjoys the maximum listenership over each of the last 22 weeks. The station managed to garner whooping listenership of over 48.2 Lakhs with a market share of 67.2% of the total radio listeners and is far ahead of its competitor BIG FM that has managed to attract 42.2 Lakh listeners.
Radio Mirchi 98.3 FM has been the most preferred Radio station, since its operations in the Kolkata market. The station has always gained the maximum score in terms of the IMRB, MRUC and also has been a consistent leader in the RAM scoreboard. The interesting programming mix offered by Radio Mirchi 98.3FM has been created keeping in mind the diversified need of the target audiences. The blend of innovative content and engaging content delivery by RJ’s has been helpful in maintaining connects with the listeners.
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Expressing his happiness, XXX, Station Director, Radio Mirchi, Kolkata, said Since the time Radio Mirchi has hit the Kolkata market, we have been the No.1 station. Our leadership in the RAM results is yet another recognition of our great programming content and the appreciation of our efforts by the listeners. On behalf of team Mirchi, I would like to thank them for their love and support that they have extended throughout. We promise that we will continue to entertain them and keep them happy as Mirchi Sunnewaale Always Khush….
The support of more than 47 lacs loyal listeners which constantly tuned into Radio Mirchi 98.3 FM, has established Radio Mirchi as most preferred radio station across all age groups and various time bands in Kolkata.
