MUMBAI: Health is wealth, Health is happiness…! Radio Mirchi 98.3 FM, India’s hottest radio station in association with ICICI Prudential Health Solutions announced the winners of “Har Ghar Healthy” – a first of its kind fitness face off across residential societies in Mumbai, Delhi, Ahmedabad, Bangalore, Hyderabad and Chennai. The Chairperson, Secretary and the healthiest family of the winner society were invited to the Radio Mirchi studio in their respective cities and were felicitated with the healthiest family trophy.Shri Ganesh Aangan, Kandivli (Mumbai); Aravali Appartments, Alakananda (Delhi); Kanchan Bhoomi, Anand Nagar Road (Ahmedabad); Esteem Gardnia, Sahakar Nagar (Bangalore); Keerthi Apts, Amarpeth (Hyderabad) and Ceebros Gardens, Virungambakkam (Chennai) were the winners in their respective cities.
Radio Mirchi Activation traveled across the country to shortlist the societies. The basic criteria for selection of societies were a minimum of 125 flats and a common club or garden area where the fun-filled activities could be carried out in true Mirchi style! Residents were invited for an interactive discussion with a prominent dietician who carried out a BMI (Body Mass Index) check. In addition, participants (2 to 4 members from the same family) were to undergo a fitness test Fit Hai To Hit Hai, which included games like balancing one’s body on one leg, weight lifting, skipping, push ups etc. to win the Healthiest Family” trophy. Other entertaining and health-centric games included Tug of War, Health Housie and Main Aur Mere Papa and the winner of each game was gratified with Har Ghar Healthy goody bags.
Talking about the activity, Anand Parmeshwaran, National Head, Radio Mirchi Activations, says, “Radio Mirchi Activations offer a synergy between below the line and above the line advertising. It allows access to multiple touch points through multiple creative in a focused area. The greatest strength of a below-the-line activity created by radio is its understanding and the relationship with a geographical area, its people and its culture”.
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The Mirchi radio waves across the cities carried news of Radio Mirchi and ICICI Prudential Health Solutions coming to residential societies in order to introduce and encourage the concept of healthy families and communities. The Mirchi and ICICI Prudential Health Solutions team went out in full force in their efforts to spread awareness about health and health insurance, even giving out basic health tips through numerous capsule programs. In fact, Radio Mirchi took the activity to a whole new level by creating a character called ‘Health Havaldaar’. Unlike the distinctive potbellied Indian Havaldaar, this healthier version walked around the city, spotting people indulging in unhealthy activities and gave them a Healthy goody bag. Since this entire activity was about people and their well-being, the excitement of various participants was played out on air and their cheers filled the entire city of Hyderabad.
