MUMBAI: Radio Mirchi 98.3 FM, India’s hottest Radio station has started 2009 on a high! The recently declared RAM for January week I has proclaimed that Radio Mirchi has yet again established its supremacy across the markets of New Delhi, Kolkata and Mumbai.
Radio Mirchi has constantly tracked the preference of listeners to offer them their favourite music. The station offers innovative and engaging content and has been able to gain an extensive cumulative reach in Kolkata, Delhi and Mumbai.
Sharing their delight on the RAM results, Kavita Bagga, National Marketing Head, Radio Mirchi said, ” RAM results have time and again proved that Radio Mirchi is the definitive choice across the target audiences for its best of music and engaging content. Our pioneering programming initiatives and interesting campaigns have always been well received by the listeners and advertisers. The overwhelming response and success at audience measurement scoreboards have always been a motivation for us to deliver even better. We are happy that 2009 has started on such a wonderful note and in this New Year, we promise that we will strive to constantly be the leader as always.”
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Station Cumes(‘000s) *
Kolkata
Week 01-2009 [28DEC to 03JAN]
Radio Mirchi
4749
Big FM
3765
Red FM
3324
Fever FM
2520
Total
7186
Delhi
Week 01-2009 [28DEC to 03JAN]
Radio Mirchi 98.3
4979
Radio One 94.3
3049
Radio City 91.1
2738
Red FM 93.5
2808
Big FM 92.7
2514
Total
6208
Mumbai
Week 01-2009 [28DEC to 03JAN]
Radio Mirchi 98.3
2442
Radio One 94.3
1676
Red FM 93.5
2392
Big FM 92.7
1971
Radio City 91.1
1924
Total
5308
Source : RAM Week 1 (28.12.08-3.01.09) cumes 12+
Mumbai ( 7 – 11am) Delhi & Kolkata all day parts.
