MUMBAI: Navratri has metamorphosed into one of the vastly celebrated festivals across UP and Jharkhand. This Navratri Radio Mantra 91.9 FM, carrying its tradition forward, organized Dandiya 2009 – a scintillating night with livewire performances, vivacious crowd and new age entertainment across the cities of Varanasi, Gorakhpur, Agra, Bareilly & Ranchi.
During Navratri Celebrations, Radio Mantra 91.9 FM planned a sequence of On Air, On Print and On Ground promotions. As a part of this initiative, listeners could tune into Radio Mantra 91.9 FM for winning passes. The Radio Mantra team across all cities assured that its listeners enjoyed the Dandiya nights at the finest venues.
Live updates packaged with celebrity bytes guaranteed unlimited entertainment on the station. Radio Mantra RJ’s accompanied listeners as they judged the Mantra Dandiya Queen 2009 while enjoying the festivities at the designated venue.
Radio Mantra 91.9 FM, Marketing Manager, Abhishek Thakur, said Being a mass medium, our attempt has always been to be in sync with our listeners. The Navratri season being special for us; especially when Dandiya has become such a rage; made us want to contribute in our own ways. The stage was set; the theme was Dandiya, 70000 people and a rocking show mantranizing millions of listeners across UP & Jharkhand was just remarkable….