MUMBAI: Radio City Connect, the activations arm of Radio City 91.1 FM, in association with Tata Docomo, executed a search for the unique ‘dual’ talent hunt in Bengaluru.
Radio City Connect set out the hunt to discover that one extraordinary person who could display two special talents simultaneously bearing an amusing parallel to the new Tata Docomo plan that clubs two benefits together. ‘Dual Talent Hunt’ was spectacular with as many as 700 multitalented students auditioning across 10 colleges. Radio City Connect, with its expert integrated approach, ensured that ‘Dual Talent Hunt’ was the talk of the town among college goers in Bengaluru.
Radio City Connect team extensively toured 10 renowned colleges in Bangalore in search of that special person who can display two exclusive skills at the same time – like dancing and whistling, ramp walking and singing. The crowd flocked enthusiastically to be a part of this offbeat contest taking the competition to a whole new level. The auditions turned out to be super-fun with the youngsters coming out in their full glory to reach the grand finale of the ‘Dual Talent Hunt’.
The finale was exhilarating with Bangalore’s most favorite RJ Rachna and RJ Pradeep of Radio City 91.1 FM donning the judge’s hat at the ‘Royal Meenakshi Mall’ along with Tata Docomo Marketing Manager, Vivek Vasudevan. An overwhelming 7000 votes had been received in the course of the contest establishing an instant connect of the brand with the audineces.
Speaking on ‘Dual Talent Hunt’, Radio City president & COO Ashit Kukian said, “Establishing the right audience connect has been a prerogative of Radio City Connect. We ensure that the ideation and execution of the activity is directed at highlighting the most important attribute of the brand. The encouraging number of votes received for the contest on the microsite prove that Radio City Connect has been able to forge perfect audience engagement with this activity.”
The month long ‘Dual Talent Hunt’ concluded on the 25 August.