MUMBAI: Radio City Connect took Bangalore by surprise this summer with ‘FA – Season of Compliments’ – a unique initiative in which people got a chance to compliment their loved ones on air.
The exotic assortment of FA fragrances leaves one feeling fresh and confident, inviting natural compliments from people all around. Exploring this insight, Radio City Connect team reached out to thousands of people all across Bangalore, who tried out the new FA deodorants & shared the compliments received by them.
Bangaloreans were asked to come up with the freshest and liveliest compliments they could think of and share them with the RJs of Radio City 91.1 FM. The most interesting and unique compliments were played on air and the winners were rewarded Fa Freshness gift hampers.
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‘Season of Compliments’ received unprecedented attention from the Bangalore crowd in places like Indranagar, Koramangala, Jayanagar, BTM, Malleshwaram, Rajajinagar, RT nagar, Vijayanagar and Girinagar. Teasers, SMS contest, amplification promos, RJ mentions & testimonials added that extra excitement to ‘Season of Compliment’ making it a memorable activity for all the people in Bangalore.
‘Fa – Season of compliments’ brought a shower of these compliments in a way never seen before, making one feel special and loved. Love was definitely in the air with all the compliments flying around. Living upto its name, Radio City Connect has established the perfect ‘connect’ with the masses this time!
