MUMBAI: With the entire nation gearing up to view the much-awaited show ‘Airtel Presents Kya Aap Paanchvi Pass Se Tez Hain?’, Radio City 91.1FM, India’s Leading Radio Network had their own innovative surprise in store lined-up exclusively for listeners across India. Knowing the fact that a large number of regular listeners may miss the 8:00 PM Premiere on Friday, April 25, 2008 owing to their hectic schedules, the station in association with Star Plus premiered ‘Airtel Presents Kya Aap Paanchvi Pass Se Tez Hain?’ through a LIVE and exclusive, commercial-free, real-time simulcast of the show on radio!With the FM station booming with the Premiere Episode of this much-awaited program, listeners could catch all the gripping action as Bollywood Badshah – Shah Rukh Khan skilfully posed questions to the contestants, engaging them in an interesting exchange of wits. As a build-up to this simulcast, Radio City had also designed a special on-air contest segment called ‘Paanchvi Pass Pathshala’ wherein the RJ, keeping in tune with the theme of the show, posed upto 5th grade questions to all their listeners. The FM station also seamlessly showcased ‘Airtel Presents Aap Kya Paanchvi Pass Se Tez Hain?’ through innovative content integrations. In addition to the integrating elements of the TV show in the RJ speak on-air and airing the show song, Radio City also integrated the concept with its popular pre-produced feature ‘Goldie Gill’s Golden English Speaking School’.
Commenting on the unique initiative Mr. Rana Barua, National Head – Programming and Marketing, Radio City 91.1FM said, “With our ongoing quest to provide innovative and refreshing content to our listeners, we premiered the radio adapt of the show which is creating raves all over the country. Our listeners’ experienced a real-live simulcast of television’s very own Pathshala, which incorporated each and every segment of the program – right from the starting school bell to the final story-telling session voiced SRK himself! With this initiative, we keep up to our promise of ‘Whatte Fun’ and assure our listeners that there are many more of such unique initiatives to look forward to!”
Mr. Ashit Kukian, Executive Vice President and National Head – Sales, Radio City 91.1FM added, “Such a dedicated radio innovation makes for a very memorable radio listening experience. It completely delights the listener with its sheer uniqueness and novelty. While such innovations come at a premium they offer huge value and an engaged listenership to the advertiser.”
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