Mumbai: Adding steam to its full-spectrum activations cell â€?Radio City Connect’, Radio City 91.1FM India’s Leading FM Radio Network recently announced key alignments in the structure of its dedicated non-traditional revenue vertical. The FM brand has reinforced its activation business with the appointment of Ms. Sheetal Mehra who joins Radio City as National Sales Head – Activations, Radio City Connect. Reporting in to Ashit Kukian, Executive Vice President and National Head – Sales, Sheetal will spearhead Radio City Connect which comprises a robust, national team of over 35 driven professionals.
Taking radio beyond the airwaves, â€?Radio City Connect’ is Radio City’s full spectrum activations cell providing end-to-end 360 degree brand marketing solutions. Adding to Radio City’s existing services in an extremely competitive marketplace, Radio City Connect taps the inherent power of radio to add value to brands through an array of customized, experiential solutions ensuring optimal audience engagement. Leveraging the strengths of radio along with ground outreach solutions through activation and digital media, Radio City Connect ensures unmatched advertiser delight by delivering pioneering, brand innovations both for national and regional advertisers nationwide. Some of the brands to have experienced the Radio City Connect advantage include Nokia, Britannia, Business Standard, Hindustan Unilever Limited (Knorr and Domex), Philips Water Purifier, GSK, Vodafone, Marico, Ford India, Kotak Mahindra, Durex, Bharti AXA, P&G – Pantene, Cadbury India Ltd, Idea Cellular and DuPont Teflon among several others.
Commenting on this thrust to its activations business Mr. Ashit Kukian, Executive Vice-President and National Head – Sales, Radio City 91.1FM said, The Indian business environment is dynamically reacting to developments in the World Economy. In a drive for better efficiencies on every media rupee, Indian marketers are increasingly going the micro-marketing way with a focus on select high-value, high-volume markets to cash in with more and more localized messaging. Optimal delivery to this equation is clearly radio’s forte! Activations especially BTL coupled with radio is clearly the way to go and what better time to fortify this business vertical than in a scenario that spells a clear cut opportunity!…
Related Post
Speaking on Radio City Connect, Mr. Kukian added, We started our dedicated activations cell about two years ago with some fantastic work done for select advertisers. Since then, we have only added to our roster of advertisers with innumerable brand innovations on brands like Nokia, Vodafone, Marico, Ford India, Kotak Mahindra and Idea Cellular among others to credit. Now, with Sheetal at the helm, we are reinforcing this unit even further for some cutting-edge solutions for advertisers which are both relevant and compelling for the consumer….
As National Sales Head – Activation, Sheetal Mehra will steer Radio City Connect, the FM brand’s dedicated activations cell. The focus of her assignment is to further develop the activation business for Radio City and lead innovations in the same. A Post Graduate in Psychology and a Specialist in Marketing Management from Mumbai University, Sheetal brings on board over 14 years of rich domain experience in sales, 7 of which have been in media spanning print, radio and television. Her previous assignments include working with brands like Midday, Indian Express, Zee TV and Star India among others.
