MUMBAI: 2008…During this festival of lights, BIG 92.7 FM, Bangalore’s No 1 FM station is offering a bouquet of surprises specially gift-wrapped for its listeners which includes winning BIG Bonus – both in cash and gifts every day during this Diwali.
Apart from giving away cash and gifts on-air, the station initiated a social campaign where every listener got the opportunity to bring light into someone’s life during this festive season.
In association with Lion’s International Eye Hospital, the station organised a camp for its employees and listeners to pledge their eyesight. Every listener who came forward to pledge their sight was given a certificate and a hand painted Diya. The camp was held on 24th October between 3.30 – 5.30pm at BIG FM Office, Koramangala, Bangalore.
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Speaking on the occasion, Sunil Kumaran, Cluster Head, BIG 92.7 FM, Karnataka & Kerala said The festival season is all about fun, shopping and gifts! During this time, we wanted to make a conscious contribution towards the society by pledging our sight. Hence what better way to celebrate Diwali than by lighting up someone’s life!!…
Some facts on Eye Donation:
1.Eye donation is only after the person’s death but within the first 6 hours
2.Anyone can donate eyes irrespective of the age of the donor
3.One pair of eyes gives sight to two corneal blind individuals
4.The collection and distribution of donor eyes are totally free of cost
5.Matinee Idol Dr RajKumar is one of the very few film stars who has actually donated his eyes after his death and is a big role model for many youngsters
6.Recently the entire Navagraha movie team led by Actor Darshan pledged their eyes at the music release of the movie
7.Mishaps during festivals with fireworks is one of the many reasons for corneal blindness
