MUMBAI: OYE! 104.8 FM, India’s ‘Sabse Filmi’ radio station, part of the TV Today Network is getting bigger week on week as the station marches ahead of Big FM.
As per the latest RAM ratings in Delhi, Oye! 104.8 FM is rocking the radio charts and is now ahead of Big FM with a cume of over 2.43 Mln in Delhi (Source: RAM, Wk 35-2012, Cume, TG – M 20+). Oye! 104.8 FM is also ahead of Big FM in Cume with 1.6 Mln in the TG of M 25+. The ‘filmi’ edge and the changes in the music strategy along with a clear filmi outlook have helped in driving the consistent growth.
The recent big ticket interviews on Oye! FM of Bollywood stars like Salman Khan, Bipasha Basu, Boman Irani, Farah Khan, Randeep Hooda, Tushar Kapoor, Ritesh Deshmukh and Sunny Leone have given an edge to the radio station.
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Commenting on the growth trend, Mr. Ashish Bagga, CEO India Today Group said, “Oye! FM has had a systematic change in its strategy along with a very Bollywood focus which is contributing to this growth trend. The coming weeks are sure to take Oye! FM up the charts”.
The ‘filmi’ flavour and innovative content of the station has seen a growing preference among listeners. Oye! FM had recently introduced a Delhi wide campaign, ‘Turn on your Filmi Kaan’ and has been rocking the music scene in the metro. Oye! FM has upped the ante with a lineup of interactive campaigns like Barfi ka Tukda, Filmi Raftaar, Bollywood secrets to name a few which have directed a coordinated marketing effort to drive the growth.
