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MUMBAI: The stage is set and the air is buzzing with excitement as Radio City’s RC Live brings a lifetime opportunity to aspiring Hindi bands. Flagging off RC Live – the nationwide hunt for India’s best Hindi band, Radio City invites all Hindi bands to showcase their talents with a shot at winning an album release contract with EMI. Also in the offing, is the promise of being jointly promoted both by Radio City and EMI and a CD compilation titled, ‘The Best of RC Live’ to be launched by EMI. Evangelizing RC Live and supporting the cause of giving India a truly talented Hindi music band are the Judging Panel and Mentors – Palash Sen of Euphoria, Subir Malik of Parikrama and Vibhav Rao, Manager, Artists & Repertoire, EMI who will judge the month long LIVE musical extravaganza. With over 50 Indian bands already in the running, more bands are invited to rush in their entries by Tuesday, Feb 12, 2008. Entry forms and details are available at www.radiocity.in and select Barista and Spykar outlets. For additional information on RC Live, one can write to rclive@myradiocity.com or call the help-line at +91 99300 76477. Speaking on the rush of entries, Palash Sen commented, “RC Live has got me into the groove to look for that fresh original sound in Hindu music. The initial response to the talent hunt has been astounding and it just goes to reiterate the fact that Hindi bands are definitely the future of Indian music! This certainly strengthens my belief in the talent in this country.” Agreeing with his co-judge, Subir Malik added, “It’s great that RC Live has received so many entries already! As a promoter of bands, I am really looking forward to find the best one. I have always advised newer bands to sing in Hindi if they want to achieve popularity and RC Live is the best platform for these guys!” Commenting on the overwhelming response to RC Live said, Mr Rana Barua, National Head – Marketing, Radio City 91.1 FM, ‘We at Radio City are on the lookout for fresh, original talent that can take our music industry to greater heights. The response to the announcement of this property has been outstanding with so many entries in just a week of its launch. The months of hard work and planning has finally taken shape and the diversity of entries received, only strengthen our promise of an exciting finale!” Spanning the nation through three regional hubs – Bangalore, Delhi and Mumbai, RC Live will conclude with a mega concert at the National Finale in Delhi on February 29, 2008. The pre-requisite to participate in RC Live is a Hindi band comprising a maximum of 8 members. There is no registration fee required to participate. Bands can rush in their entries comprising a CD featuring maximum of 3 original music compositions in MP3/ WAV format, along with the duly filled entry form to Radio City Corporate Office Mumbai by Feb 12, 2008. RC Live is divided in 3 regions – North, South and West with entries from Delhi, Lucknow, Jaipur converging in Delhi (North), Bangalore, Hyderabad and Chennai converging in Bangalore (South) and Mumbai, Baroda, Ahmedabad, Surat, Nagpur and Pune converging in Mumbai (West) respectively. From the entries received, the judging panel will identify top 5 bands from each region post which they will battle it out at the Regional Finals in Bangalore (Feb 20), Delhi (Feb 22) and Mumbai (Feb 23) respectively. The top band from each region will then compete for the title of India’s best Hindi band at a live concert featuring a performance by Indian Ocean. RC Live is supported by a robust hi-decibel national promotional campaign comprising extensive outdoors, interactive road shows and on-air elements which get radio active from January 30, 2008. A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
