MUMBAI: Nokia and Warner Bros Pictures have teamed up for a global co-marketing partnership with this summer’s eagerly anticipated movie, Man of Steel from Warner Bros Pictures and Legendary Pictures, and Nokia’s imaging powerhouse, the Nokia Lumia720.
The association is aimed at bringing the Superman franchise even closer to movie enthusiasts through a number of touch points — on air, digital, retail, theatre, mobile app — and through exclusive Man of Steel content, including merchandise.
The Nokia Lumia720 is the latest in the Nokia Lumia smartphone range in India. Like the Man of Steel, it boasts sits own remarkable powers with its sleek and stylish form and best in class imaging capabilities.
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Superman fans have even more to celebrate with the partnership bringing a collection of exciting content. These include an immersive Man of Steel app, exclusive to Nokia Lumia Windows 8 smartphone’s, and the chance to win tickets to the movie premiere.
“Nokia’s exclusive app and content for Zack Snyder’s fresh take on a loved classic provides fans around the world with the perfect opportunity to connect with The Man of Steel through Nokia Lumia720- the perfect smartphone for powerful imaging and entertainment,” said Nokia India director-marketing Viral Oza.
Through the partnership, fans will have access to:
.Official Man of Steel Hub: The site has a collection of exclusive content including: digital comics, video content, and images. The site will also host a photography challenge, giving fans the chance to win tickets to the film’s world premiere in New York, along with limited edition of official memorabilia.
.Man of Steel Mobile Application: Fans can bring Superman to life with the official Man of Steel app, exclusive to Nokia Lumia Windows Phone 8. With an interactive challenge, mobile personalization content, official Superman Digital Comics from DC Comics. The app will also have NFC check in challenges at select Nokia Priority Stores in Delhi, Mumbai, Bangalore, Chennai and Kolkata to unlock comics and exciting content. Download the app at Nokia.co.in/Man of Steel
.Man of Steel Limited Edition Accessories: Fans will have the chance to get their hands on limited edition Fatboy charging pad pillows and phone covers for the Nokia Lumia920 and Lumia720
