MUMBAI: Nokia India today announced its new integrated communication campaign for the Diwali season ‘Celebrate Holi this Diwali with Nokia’. The campaign builds on the thought of adding vibrant colors to this festival of lights with Nokia’s colorful, vivid and beautiful Lumia and Asha range of devices.
Adding a colorful twist to Diwali, Nokia has announced a bevy of offers on its Lumia range of smart phones for its customers. With every purchase of a Nokia Lumia, customers get an assured Nokia Gear. Nokia Gear is a range of bold, cool and trendy Bluetooth and stereo headsets and accessories that promise to be the ideal companion for your mobile device, whether you’re listening to your favorite music or talking with your favorite people.
Adding to the festivities for its customers, Nokia will offer Yatra.com travel vouchers worth INR 4500 on purchase of Nokia Asha Smartphones.
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Nokia India director marketing Viral Oza said, “Nokia has always believed in connecting people to things that are close to their hearts. Diwali is the most awaited festival across the country and, as always, we wanted to give our consumers a reason to make this moment more colourful. Through our new campaign, ‘Celebrate Holi this Diwali with Nokia’ we add to the merriment and excitement with exciting offers on purchase of Nokia Asha and Nokia Lumia smart phones. We are sure our customers will enjoy these moments with friends and loved ones and spread joy this festive season.”
Talking about Yatra’s association with Nokia, Yatra.com head – marketing and strategic alliance Pratik Mazumder said, “Yatra.com’s brand positioning is to ‘create happy travelers’. Through this tie up with Nokia this Diwali, we are aiming to create happy customers by giving them an opportunity to travel with a bunch of discount vouchers that will make it easy for them to travel and meet their loved ones.”
The television campaign for Diwali features Nokia’s brand ambassador and Bollywood sensation Priyanka Chopra. The TVC portrays people celebrating Diwali with their loved ones with fireworks that are sparkled with vibrant and bold colors inspired by Nokia’s design and color innovation in its devices and accessories range.
