MUMBAI: Nokia and Vodafone has joined hands to launch Nokia Life Tools services targeted at providing Indian consumers with access to relevant content on agriculture, education, healthcare and entertainment. This tie-up between two leading companies in the telecom sector represents a wide scale distribution model that will empower Vodafone Subscribers with access to life improvement Nokia Life Tools services available in a simple icon based, graphically rich user interface.
As part of the association, relevant content in the areas of Agriculture, Education, Healthcare and Entertainment will be offered starting at Rs. 30per month to the growing rural and semi-urban mobile consumers. Vodafone customers will be able to seamlessly activate Nokia Life Tools across areas with network availability.
Speaking on the announcement, Mr. V Ramnath, Director – Operator Channel, Nokia India, said, “Filling in the information gaps with Nokia Life Tools, we strive to contribute towards empowering people in the emerging markets with the right tools to help them make informed decisions in their daily lives.
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“For this service to scale and benefit larger section of users, it is important to have a strong partner like Vodafone who share Nokia’s vision of empowering people with the right tools.”
Commenting on the launch, Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar Ltd. said, “We are proud to be associated with Nokia to offer Nokia Life Tools services focused on India’s Rural & Semi-urban market. Through this alliance, Vodafone will be able to bridge the information gap by providing access to information on Agriculture, Education, Healthcare and Entertainment for our customers in rural markets.”
Nokia Life Tools, based on a strong ecosystem connect of Government agencies, Industry players and NGO, is a range of innovative and personalized services covering Agriculture, Education, Healthcare and Entertainment targeted at both urban and rural consumers. These services are designed to address information gaps thus enabling consumers to be better informed and positively impacting their life improvement and livelihood needs.
For instance, farmers can leverage Nokia Life Tools’ Agriculture Services to get immediate personalized updates on areas such as best practices from experts, agro-met weather advisory and Market prices & arrivals of commodities from the nearest mandis. The Nokia Life Tools service has been customised for Vodafone to deliver to Vodafone’s entertainment services along with Life Tools suite of services.
Designed with deep insights gathered from target users, Nokia has collaborated with multiple partners including IGNOU, State Agriculture Marketing Boards, Syngenta, Pearson, EnableM, NDTV among others to create a rich ecosystem to deliver the services. This service is available on a range of entry-level Nokia handsets including the popular entry level devices and is available in 11 Indian languages including Hindi, Gujarati, Tamil, Telugu, Bengali, Oriya, Assamese, Marathi, Malayalam, Kannada and Punjabi in addition to English.
