MUMBAI: â€?Tan Tana Tan 20′ a special programme on â€?ICC T-20 World Cup’ initiated by NINE FM concluded yesterday.
â€?Tan Tana Tan 20′ was designed to provide proper infotainment by sharing knowledge and information through different on-air and on-ground activities. The programme had hit the air with the inaugural match of the â€?ICC T 20 World Cup 2009′.
The special programme consisted of a surprise 20 seconds segment of rapid fire questions where the listeners were being invited to participate and score their runs…. The segment consisted of four questions, each question worth 6,4,2,1 runs respectively. At the end of the day; the highest scorer of the day was crowned with the title of Man of the Match….
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NINE had organized a two day on ground event in which the NINE activation team had interacted with the public in strategic locations and this entire event was broadcasted live on-air. On the final day of the World Cup, visitors to one of the biggest shopping malls enjoyed thoroughly during the live screening of the match with RJ Punkture and RJ Shruti interspersed with interactive game and talent shows.
The private broadcasting station entertains the Northern part of Bengal and Sikkim. The main sponsors of this event were Lenovo in association with Kingfisher Packaged Drinking Water, Amber Bar and Restaurant, Shake on Stars, Hi-Tech mobile phones and Placewell Retail.
