MUMBAI: Pepsi will unveil a new television spot titled, “Music Icons” tonight during the debut of FOX’s THE X FACTOR. The television spot celebrates Pepsi’s rich music history, featuring global icons Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey. “Music Icons” captures the essence of Pepsi and THE X FACTOR’s search for the next pop music star.
The new spot features the slogan, “Where there’s Pepsi, there’s music” and invites THE X FACTOR fans to re-live iconic Pepsi moments such as Michael Jackson introducing the new “Pepsi Generation,” Britney Spears dancing on the rooftops to “The Joy of Pepsi” and Ray Charles playing the piano to the tune of “You Got the Right One, Baby, Uh Huh.”
“Pepsi has always been at the center of music and pop culture and is known for featuring top talent in its campaigns,” said Frank Cooper, Chief Marketing Officer, Global Consumer Engagement of PepsiCo Beverages. “We’re confident that the next pop music star will emerge from our partnership with THE X FACTOR.”
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The “Music Icons” spot features a Pepsi-exclusive remix of the song, “Tonight is the Night” by Outasight, a newly signed artist to Warner Bros. Records from Yonkers, New York. Surrounded by diverse music at a young age, Outasight grew up watching iconic Pepsi commercials and aspired to be like the musical legends featured in the ads. Now his unique sound will be a part of Pepsi and pop culture history.
“We chose the song ‘Tonight is the Night’ because it perfectly captures the spirit of music today,” said Simon Lowden, Chief Marketing Officer, PepsiCo Beverages Company. “This spot is about re-igniting the timeless connection between Pepsi and iconic pop music and also about celebrating our partnership with THE X FACTOR. Now we’re more excited than ever to ask the question: who’s next?” he continued.
“Music Icons” will air during THE X FACTOR and across Fox cable networks.
Hosted by Steve Jones, THE X FACTOR will make its highly anticipated debut with a two-night series premiere event Wednesday, Sept. 21 (8:00-10) and Thursday, Sept. 22 (8:00-10) on FOX. Be there as THE X FACTOR judges Simon Cowell, Paula Abdul, L.A. Reid and Nicole Scherzinger begin their search for undiscovered talent 12 years old and over – both solo artists and vocal groups – who are worthy of the largest prize in television history: a $5 million recording contract with Syco/Sony Music and to be featured in a Pepsi Super Bowl commercial.
