MUMBAI: National Latino Broadcasting, LLC., a newly formed subsidiary of Eventus, the leading national multicultural experiential marketing, sports and entertainment company, announced today it has been selected by Sirius XM to lease four channels on a long-term basis on the Sirius and XM satellite radio platforms. The media entity will provide programming targeting the Latino market.
NLB was selected from a wide array of qualified applicants after a thorough RFP process and review. The satellite broadcaster was required by the FCC to enter into long-term lease agreements with entities not affiliated with the company to help ensure programming options that are relevant to otherwise underserved communities. This expansion of choices was requested by the FCC as a condition for approval of the SiriusXM merger. NLB was selected based on the strength of its proposal for the development of Latino-focused programming.
Commenting on the selection, FCC Chairman Julius Genachowski said, “This marks a valuable step in increasing the diversity of programming available to satellite radio listeners, while promoting access for new entrants and independent satellite radio programming.” In a statement released earlier, FCC Commissioner Mignon L. Clyburn remarked, “Through this endeavor, groups that have been historically underserved will be able to enjoy a wider variety of creative and entertaining options on a national platform, and I am looking forward to the launch of these new stations as soon as possible.”
Related Post
“We applaud SiriusXM’s rigorous management of the RFP process, ultimately creating the space necessary for new media entities to be able to cater to traditionally underserved communities. Our selection validates our vision of filling a void by creating compelling programming for today’s diverse Latino communities. We expect Latino consumers will react positively to this new and exciting offering, which has not been available to them before,” said Nelson Albareda, President & CEO of NLB. “The launch of NLB marks a significant milestone for Eventus. The formation of this new media company allows us to deliver on our long-term business strategy of becoming a provider of culturally relevant content for the underserved Latino market in the United States. We look forward to a long and fruitful partnership with SiriusXM.”
NLB’s corporate and sales office will be based in Miami with satellite offices in Boston, New York City, Houston, Chicago and Los Angeles. Additionally, the company is building a broadcast studio facility that will accommodate audio, video and digital production at its Miami headquarters. In the coming weeks, NLB will announce programming and launch details for its satellite radio channels.
