MUMBAI: National Latino Broadcasting, LLC (NLB) announced today the launch of Latin GRAMMY En Vivo, a daily show airing on SiriusXM EN VIVO channel 147 at 4:00 pm ET. Hosted by industry veteran Kike Posada, Latin GRAMMY En Vivo is jointly produced by NLB and The Latin Recording Academy, the non-profit organization that recognizes excellence in the recorded arts and sciences through its annual Latin GRAMMY Awards, the most prestigious award in Latin music.
Latin GRAMMY En Vivo will feature a wide variety of music genres, including music by Latin GRAMMY-nominated and winning artists in the same way The Latin Recording Academy honors and celebrates the best in Latin music year-round. Through NLB’s exclusive deal with The Latin Recording Academy, SiriusXM EN VIVO channel 147 has the rights to air daily Latin GRAMMY content, as well as historical material from The Latin Recording Academy’s archives. In addition, the music channel is the official satellite radio partner of the Latin GRAMMY Awards and its related events.
“In the short time it has been on the air, En Vivo has become a favorite of Hispanics, and non-Hispanics alike, looking for a channel where Latin music is more than a preference. The sheer diversity of artists and genres that will be present on this show makes it truly exciting, and the treasures that will be airing directly from The Latin Recording Academy’s vault is what will make this endeavor unique and unprecedented,” said Nelson Albareda, President and CEO of NLB.
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“We are excited to partner with NLB and provide Latin GRAMMY and music fans unique and exclusive content from various events and programs we hold not only during Latin GRAMMY week but all year long,” said Gabriel Abaroa Jr., President and Chief Executive Officer of The Latin Recording Academy. “We look forward to this being a long- lasting partnership and we are certain the show will be a tremendous success.”
EN VIVO, whose slogan is Donde Nace la Musica (Where Music Is Born), broadcasts from its new state-of-the-art facility in Miami and has secured partnerships with studios in New York and Los Angeles. These performance studios will allow live concerts to be broadcast as specials. Additional programming highlights include new music and a live recorded performance per hour, fostering fresh and current content. While the channel caters to the ever-growing Hispanic market in general, its mix of quality music in Spanish and English widens its appeal.
In April 2011, NLB was selected by Sirius XM Radio to lease two channels on a long-term basis to air on each of their satellite radio platforms. Aside from EN VIVO, NLB also produces and programs Cristina Radio with talk show icon Cristina Saralegui, a 24-hour lifestyle talk channel.
