Mumbai: As part of the ongoing effort to present its users with the most unique offline engagement experiences, MySpace-the world’s premiere social portal & an iconic global youth brand-will soon showcase its coolest international property â€?MYSPACE SECRET SHOWS’ in India. Based on the concept, â€?disclosed locations, undisclosed artistes’, the first Secret Show in India will be held in Mumbai on Friday, 29th May. In keeping with the global format, the MySpace Secret Shows franchise in India will be a free concert only for MySpacers. This platform has become synonymous with launching several leading names in the global music scene.
MySpace Secret Shows were launched in the United Kingdom in February 2006 with a performance by Scottish alternative rock band â€?Primal Scream’. Thousands of MySpacers across 10 countries have worked the mosh-pit or grooved to the music of their favourite artistes and bands at more than 150 Secret Shows since then. For 3 years now, MySpace Secret Shows have enthralled music-lovers by presenting the most renowned, idolized and iconic acts on the planet. Some prominent names, who have performed at Secret Shows around the world are: U2, Lily Allen, Neil Diamond, Pink, Moby, Fall Out Boy, Duffy, Gnarls Barkley, Slayer and Faithless, to name a few. Little wonder that MySpace Secret Shows have, today, attained a cult-following globally and are active catalysts in the underground music scene.
While creating a direct interface for its users is a priority for the brand, the introduction of the Secret Shows franchise marks the beginning of an all-new dimension in India’s burgeoning independent and non-mainstream music segment. Going away from the popular Indy- and Bollywood- music categories, the MySpace Secret Shows will provide a live platform for scores of young, avant-garde musicians. The concerts will be a medium to present alternative music genres, including rock, metal, folk, sufi, electronica and so on.
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To find out more, sign in to MySpace (www.myspace.com) and add MySpace Secret Shows (www.myspace.com/secretshowsindia) as a friend to get your passes to the first show and receive advanced notice of these intimate, free concerts.
