MUMBAI: In an exclusive activity for LG, MY FM launched â€?Stars of Rajasthan’ campaign. A month long special show â€?LG Stars of Rajasthan’ which was conducted across the state starting from July 3rd in the five MY FM stations of Jaipur, Kota, Jodhpur, Ajmer and Udaipur. The listeners of MY FM Rajasthan got an opportunity to showcase their knowledge about the latest features of the LG Mobile phones and impress the crowds in their cities.
MY FM’s RJs went out in the 5 cities with elaborate floats where the participants were asked several questions related to the latest features of LG mobile phones and LG handed out exciting prizes and coupons. During the activity the participants were also asked to fill up the forms to take part in a lucky draw where they stood a chance to win LG mobile phones.
The activity which was promoted with an interesting local character called â€?Kaako’, had the character entertaining on-air while the RJs turned on the excitement in the on-ground activity. Winners of the contests were awarded LG All Rounder mobile phones. At the end of the activity, an on-air lucky draw was held where 5 lucky winners from each city won a handset of LG Dynamite.
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Commenting on this innovative Initiative, 94.3 MY FM’s Chief Operating Officer, Mr. Harrish M Bhatia says LG Stars of Rajasthan was an excellent opportunity for MY FM and LG to connect with our listeners and have some exciting fun. We had immense participation for the contests and also had on-the-spot bookings for the phones which our listeners really appreciated….
