MUMBAI: Music video site Muzu.tv has launched a new initiative, featuring unique and exclusive live music performances.
â€?Live & Loud’ launches today and features two new exclusive live video performances by popular artists, updated every week. This week, Live & Loud will feature exclusive performances only available on MUZU.tv, by two Brit Award winning artists. Jessie J gives a live performance of her UK number 1 hit â€?Price Tag’ from BBC Two’s Later … with Jools Holland, and Ellie Goulding who sings her massive hit â€?Starry Eyes’, performed during the 2010 Brit Awards television broadcast
The two live videos will be up against each other and visitors will need to watch and vote for their favourite. Two new performances will be added every week. The artist with the most votes will win and one of the people that voted for them will receive a prize for their support.
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The Live & Loud page will also feature a â€?Best Of Live’ area, showcasing the very best in live performances from popular acts including Plan B, Mumford & Sons, Gorillaz, McFly, Amy Winehouse, Muse, Rihanna, Take That and lots more.
MUZU is partnering with Eventim, Europe’s largest ticketing provider, who will supply a weekly prize of a ?100 voucher to be redeemed against any of its events featured at Eventim.co.uk
Also, for the first month of Live & Loud, everyone who votes for their favourite live video will be automatically entered into a draw to win a 40 inch Samsung 3D internet-enabled LED TV, which includes MUZU’s streaming web app. The competition will be promoted across the Muzu site, its network of partners and through a campaign on Facebook.
Ciaran Bollard, CEO of Muzu, says: Live & Loud is a very exciting initiative which enables MUZU to showcase the very best performances in Live Music, whilst providing an engaging and compelling experience for our users and music fans. As well as providing high-quality official music videos from all four majors and the key independent record labels, we want to bring unique and exclusive performances only available on MUZU from the bands that people love.
