MUMBAI: Radio City has hit high notes with recently announced Radio City Freedom Award. The award which was launched in a glitzy ceremony in Mumbai on the 5 April is spreading the wings of freedom to bring all of independent music together across the country. With the objective of becoming first such major platform for recognition of Indie music and talent, Radio City has surely hit the bull’s eye.
Radio City Freedom Award has received an unprecedented response with more than 500 entries. Entries have been received across the 8 categories viz. Best Hip-Hop Rap Artist, Best Folk Fusion Artist, Best Pop Artist, Best Rock, Best Metal, Best Electronica Artist, Best Video, Best Album Art. Be it rock or pop, the entries have been beyond expectations. As many as 100 entries were received in the first week itself testifying the immense need for such a platform in India.
Speaking on the occasion, Radio City CEO Apurva Purohit says, “Radio City Freedom Award is one of our biggest initiatives this year. The response has not only been overwhelming but has once again established us as a leader in this category. When we launched Radio City Freedom Award earlier last month, we were confident of a good response. But the way different categories have been flooded with entries, it reinforces our faith in Independent music and the vast talent pool India has across genres. Radio City Freedom Awards will undoubtedly become the biggest platform that will honour, recognize & celebrate independent music.”
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The entries will be shortlisted on the basis of their originality, creativity and uniqueness. The best of entries solicited by our jury will be open for public voting. The jury comprises of some of esteemed independent music veterans including Atul Churamani, Yotam Agam, Midival Punditz, Nandini Srikar and Luke Kenny.
Speaking on the evolving scenario of independent music, jury member Luke Kenny says,” “Independent music has been there for long but has been limited in reach owing to certain resource constraints. But now with the availability of sophisticated technology and platforms like RCFA, the scenario looks better than ever.” Putting across a message to the independent musicians, Luke says, “be true to your hearts to truly unleash the creative spirit in you.”
In the words of Nandini Srikar, “Radio City Freedom Award is a great platform to reach across to the right audience. It is an honour to be on the jury of RCFA and I hope I can do complete justice to the role. I feel truly happy to be associated with something pioneered by Radio City. The love for music and the passion you come across at Radio City is hard to find anywhere else.” Urging the independent musicians to action, she adds, “do not feel any inhibition in submitting your entries. Only when you compete will you be able to know where you stand in the exciting indie music scene.”
Yotam Agam, on the other hand, urged independent musicians to “keep on making independent music, unabated by any constraint.”
Radio City Freedom Awards is a pioneering effort to applaud the independent singers & musicians, who have pushed the boundaries to create unimagined musical breakthroughs in the independent music diaspora.
The entries close on the 5 May.
